Edithaartcraft start the business in 2001 in Jakarta. In the beginning it was run only as a part time business because I was a housewife with a baby. Our first customer was Metro TV. We supplied batik clothes to the TV station as a gimmick to their source person or conversant in 2001. Their demands increased in term of amount and variant.
Metro TV asked us to make as many as variative creativities because their guest speaker were also variative. During our service to Metro TV, we have created more than 300 kinds of creative art craft. The momentum of our progress was after many guest speakers asking to buy directly from us either for their own needs or for their company’s purpose.
They contacted and asked us to send our brochure. One of them come from a state-owned corporation was PT. Perusahaan Gas Negara Tbk. They were interested to help us improving our business and become their partner as part of CSR (Corporate Social Responsibility). It linked us to get a connection to join some exhibiton local and abroad. We specialized in producing ethnic souvenir, made of cooper, iron, bronze and aluminum, combining with wood, stone and leather. After a few time participating in some exhibition, customer recognized us as an art craft company specializing to produce exclusive souvenir with reasonable price.
Edithaartcraft start the business in 2001 in Jakarta. In the beginning it was run only as a part time